时间：2019. 7. 15 (周一)上午9：00
Online harassment, a type of cyberbullying behavior, poses serious risks to users of social media and challenges to platform providers. In recent years, many platform providers have implemented built-in reporting functions to combat such aversive online behavior. However, the effectiveness of these reporting tools in encouraging proactive intervention remains relatively unknown. To address this gap, this study answers a recent call for an understanding of the technology-based intervention to online harassment. Drawing on the bystander intervention framework, we develop a research model that explains how a set of appraisal factors shape bystanders’ willingness to use the built-in reporting function on social media. We empirically tested the research model with active Facebook users. The data analysis shows support for most of our hypotheses. Shedding light on how to effectively mitigate the negative consequences of online harassment, this study yields valuable insights that guide the development of a brighter and safer digital society.
Christy M.K. Cheung is Associate Professor of Information Systems and e-Business Management and the Director of Research Postgraduate Programme of School of Business at Hong Kong Baptist University. She earned a Ph.D. in Information Systems from the College of Business at City University of Hong Kong. Her research interests include Technology Use and Well-Being, Social Media, Data Analytics and IS Security. She has published more than 150 refereed articles in international journals and conference proceedings, including Decision Support Systems, Information & Management, Journal of Information Technology, Journal of Management Information Systems, Journal of the Association for Information Science and Technology, MIS Quarterly and among others. She is currently serving as the Editor-in-Chief for Internet Research.